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ROBINSON, W. Heath. The Wonders of Wilmington. Depicted by W. Heath Robinson. Wilmington, Hull: G. & T. Earle (1925) Limited, n.d. [1928].
First edition. Oblong quarto (101/2 x 15 3/4 in; 268 x 402 mm). [12] pp. Five full-page half-tone captioned plates with explanatory text opposite.
Publisher's original pictorial leather-patterned paper boards with pelican vignette. Small and very minor rubbed spot to upper spine at joint, still an extraordinarily fine copy, crisp and clean.
The plates:
1. Digging the Raw Materials
2. The Slurry Mixers
3. The Rotary Kilns
4. Grinding the Clinker
5. Testing 'Pelican' Brand Cement
Another of W. Heath Robinson's "pioneering work[s] in the field of humourous advertising art" (Beare).
"Perhaps the most impressive of the booklets that Heath Robinson produced are those illustrating various production processes in the construction industry. Certainly the largest is The Wonders of Wilmington produced fro G. & T. Earle of Wilmington near Hull, manufacturers of 'Pelican' brand cement. This was hard-covered and contained five full-page illustrations finely printed on good-quality paper showing four stages in the manufacture of cements and the tests to which the finished product is subjected. The pelican which adorns the cover can also be found, looking somewhat startled, in each of the five pictures. Originally published in 1928, the same illustratinos were reissued, in reduced format, as Earle's Early Etchings in 1949" (Beare).
Beare, Advertising 42.
Price: $0
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